As Britain was dangerously close to being defeated in 1940, Winston Churchill put the English language into battle. He inspired the people of Great Britain with his defiant, heroic speeches, rousing challenges that were full of hope, humor and direction. By using language strategically he delivered some of the most powerful and moving speeches that were broadcast across Britain and the rest of the world, including Nazi-occupied Europe.

History now attests to the power of his carefully chosen and skillfully delivered words that moved a nation and ultimately helped win an ideological war of good versus evil. As one of the world’s finest orators, Churchill is probably turning in his grave at what has happened to the English language.

Churchill had very few weapons at his disposal to fight the Nazis, so he was forced to rely on his powerful command of the English language. Content was his currency. He set the linguistic standard with well-crafted monologues delivered with passion and authority. People were craving content with substance, inspiration and encouragement and his words were carefully choreographed with meaning and sincerity.

Imagine Churchill today as a master orator with all of the modern communication tools at his disposal. He would be a prolific blogger, his Twitter feed would be constantly active and he would have one of the most visited websites on the internet. Churchill utilized masterful content as his secret weapon, and it was his means of mobilizing a nation to action.

Today we celebrate Winston Churchill and remember his famous words, “Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen.” — Winston Churchill

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