Bulldog Drummond understands the grueling and exhilarating path of a startup because we get involved at the ground level. One of the brands we’ve had the pleasure of working with is BLNDN. Taking an active strategic role in the early stage of this brand, we’ve helped two passionate founders–Elisa Hills and Erika McKellar–take their idea from garage to shelf.

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Elisa and Erika were inspired by our Uncommon Truth: Gratitude is the Attitude and wanted to uncommonly express gratitude to those who have supported their entrepreneurial journey.

“We can’t tell you how many times we’ve said the words ‘thank you’, but it never feels like enough, probably because we’ve said it so many times. So, in an attempt to express our gratitude and evoke deeper meaning than the ostensible ‘thank you’ we’ve written you all a love poem. We hope that you enjoy, or at least crack a smile.”

A Love Poem From BLNDN

Through the ups and downs of this venture, you’ve all kept us sane

You’ve supported our successes and felt all of our pain

Although it’s never enough, we try to show you how thankful we are

We hope that this love poem won’t take it too far

To our families and friends, too many to name

Without you, our successes would have never been the same

To our husbands, who love us and evoke flames from our sparks

Marc and John we love you both from the bottom of our hearts

To the financial experts, with the calculated eye

We thank you Andrew, Marti, Elena and Armand Nicholi

To Paul Kruitz, the lawyer of our dreams

You have never doubted our crazy ideas, or at least so it seems

To Mr. Heffner, the man with the master plan

You’ve been there since the beginning, and helped us turn “we can’t” into “we can”

To John, Willy and Mark, you brought the fuel to make our plane fly

You’re living examples of entrepreneurial success stories, not to mention great guys

To the entire Bulldog Team, with your depth of talent and vision

Without you all, BLNDN never could have arisen

And last but not least, the Guvner, Mr. Shawn Parr

Without you, we wouldn’t have got this far

Thank you from the bottom of our hearts!

Much Love,

Erika & Elisa

Appreciation is a behavior that every person in business should learn as a leading, everyday practice. While basic and expected, it is so often overlooked and undervalued. People work harder and give more when they feel appreciated. And people support and rally for businesses they feel emotionally connected to. From a simple passing “thank you” to a thoughtfully crafted and hand-written note, you’ll be surprised by the impact of appreciation and gratitude.

Originally posted on the Bulldog Drummond Uncommon Blog.

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